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I suppose having a short summary with the post would go a long way in helping everyone decide whether to watch it or not. I do wish everyone would put summaries in, as too many just comment on the headline without even following the link. For me, what is always important before following it is, why would it be of interest to be to follow it further.
I only choose to buy hardware that I can connect to Home Assistant, because I can still use it if the company goes bust or no longer supports it. I have one dashboard in HA that manages all my different devices. Point is, I still buy the hardware and the sale is made. I’m not going to buy 5 different standard products which must all be managed through separate apps. Open standards can open up to a much bigger market. There is good reason why so many OEMs opened up to the Matter protocol.
But as I say, I check first for compatibility, then I narrow my choices from there. So yes, right now your company’s IOT product won’t get onto my radar. Been there, done that, and got a handful of dead paperweights to show for it.