My employer had an EV cert for years on our primary domain. The C-suites, etc. thought it was important. Then one of our engineers who focuses on SEO demonstrated how the EV cert slowed down page loads enough that search engines like Google might take notice. Apparently EV certs trigger an additional lookup by the browser to confirm the extended validity.
Once the powers-that-be understood that the EV cert wasn’t offering any additional usefulness, and might be impacting our SEO performance (however small) they had us get rid of it and use a good old OV cert instead.
DigiCert recently was forced to invalidate something like 50,000 of their DNS-challenge based certs because of a bug in their system, and they gave companies like mine only 24 hours to renew them before invalidating the old ones…