Videos anywhere from 10 to 60 minutes at an anxiety inducing attention disorder riddled pace. Yet all the information can usually be boiled down to a 5 to 10 minute read. It makes no sense. But actually it does because these “infuencers” are modern day infomercial salesmen. The point is to keep you watching so eventually you’ll be persuaded to purchase product. Unfortunately I think probably anyone under maybe 25-30 has no clue wtf an infomercial is so the analogy is lost on those who could use it the most.
Well bluetooth doesn’t carry enough bitrate to accomplish this. Besides. Apple won’t and doesn’t need to because their AAC encoder is superior. There is no other bluetooth codec that comes even close. Every codec that claims to be the best one yet is more marketing than anything.
Vendors reframed the narrative for SBC to be dog shit so they can push their own as cutting edge new tech. In reality SBC isn’t that bad. The vendor codecs aren’t that good. And Apple has some kind of secret sauce in their AAC encoder that results in really good quality reproduction of audio.
As far as I’ve seen most of the gimmicky codecs are spins of existing old technology. AAC itself is old too but at least one vendor Apple has focused on making their implementation good. We don’t need another standard+1. We just need a common standard done well. If only Apple would open theirs.