They most likely run smaller pools and have their redundancy and replication provided by the application layers on top, replicating everything globally. The larger you go in scale, the further up in the stack you can move your redundancy and the less you need to care about resilience at the lower levels of abstraction.
ZFS is fairly slow on SSDs and BTRFS will probably beat it in a drag race. But ZFS won’t loose your data. Basically, if you want between a handful TB and a few PB stored with high reliability on a single system, along with ”modest” performance requirements, ZFS is king.
As for the defaults - BTRFS isn’t licence encumbered like ZFS, so BTRFS can be more easily integrated. Additionally, ZFS performs best when it can use a fairly large hunk of RAM for caching - not ideal for most people. One GB RAM per TB usable disk is the usual recommendation here, but less usually works fine. It also doesn’t use the ”normal” page cache, so the cache doesn’t behave in a manner people are used to.
ZFS is a filesystem for when you actually care about your data, not something you use as a boot drive, so something else makes sense as a default. Most ZFS deployments I’ve seen just boot from any old ext4 drive. As I said, BTRFS plays in the same league as Ext4 and XFS - boot drives and small deployments. ZFS meanwhile will happily swallow a few enclosures of SAS-drives into a single filesystem and never loose a bit.
tl;dr If you want reasonable data resilience and want raid 1 - BTRFS should work fine. You get some checksumming and modern things. As soon as you go above two drives and want to run raid5/6 you really want to use ZFS.





Ok, while most of these don’t have companies behind them with huge revenues, most work on these projects is done by paid developers, with money coming from sponsorships, grants, donations and support deals. (Or in the case of Linux - device drivers are a prerequisite for anyone buying your product).
Developers getting paid to work on open source is a good thing. These projects may have begun their life as small hobby projects - they aren’t anymore. (And that’s probably good)